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An ethnocultural profile of Canada

An ethnocultural profile of Canada at the outset of the 21st century shows a nation that has become increasingly multi-ethnic and multicultural. This portrait is diverse and varies from province to territory, city to city, and community at large.

Over the past 100 years, each new immigrant wave has shaped Canada as a nation and added to its ethnic and cultural composition. Half a century ago, most immigrants came from Europe. Now most newcomers are from Asia. As a result, the number of visible minorities in Canada is growing. Besides, Canadians listed more than 250 ethnic groups in answering the 2016 Census question on ethnic ancestry, reflecting a varied, rich cultural mosaic as the nation started the new millennium.

A massive mix of Canadian and Foreign “grey” market ethnic, social media channels underutilized by mainstream agencies. Today’s urban immigrants are young, tech-savvy, and more proactive than the previous generations. There is a big social shift in the spending pattern with a huge impact on real estate, financial services, automobile, telecom, and the airline industry. 

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