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An ethnocultural profile of Canada

An ethnocultural profile of Canada at the outset of the 21st century shows a nation that has become increasingly multi-ethnic and multicultural. This portrait varies from province to territory, city to city, and community.

As of 2021, 2,571,400 Canadians had South Asian geographical origins, constituting approximately 7.1% of the total Canadian population and 35.1% of the entire Asian Canadian population.

Over the past 100 years, each new immigrant wave has shaped Canada as a nation and added to its ethnic and cultural composition. Half a century ago, most immigrants came from Europe. Now most newcomers are from Asia. As a result, the number of visible minorities in Canada is growing. Besides, Canadians listed more than 250 ethnic groups in answering the 2016 Census question on ethnic ancestry, reflecting a varied, rich cultural mosaic as the nation started the new millennium.

A massive mix of Canadian and Foreign “grey” market ethnic, social media channels is underutilized by mainstream agencies. In addition, today’s urban immigrants are young, tech-savvy, and more proactive than the previous generations. As a result, there is a big social shift in the spending pattern with a significant impact on real estate, financial services, automobiles, telecom, and the airline industry. 

Increase your branding and grow your business by reaching this undermarketed segment of the community. MUKTA Advertising is Toronto’s leading multicultural marketing agency that caters to all your advertising, social media management, content marketing, event management, media, and public relations. 

Additional Information.
Children of immigrant parents from Asian regions (East Asia, Southeast Asia, South Asia, West Central Asia, and the Middle East) are more likely to obtain a postsecondary certificate, diploma, or degree than children of third- (or higher) generation immigrants. Second-generation Asian Canadians have very high levels of education. For more info: StatCan.

 

Ethnocultural Profile of Canada