An Ethnocultural Profile of Canada
An ethnocultural profile of Canada at the outset of the 21st century shows a nation that has become increasingly multi-ethnic and multicultural. This portrait varies from province to territory, city to city, and community.
As of 2021, 2,571,400 Canadians had South Asian geographical origins, constituting approximately 7.1% of the total Canadian population and 35.1% of the entire Asian Canadian population.
Over the past 100 years, each new immigrant wave has shaped Canada as a nation and added to its ethnic and cultural composition. Half a century ago, most immigrants came from Europe. Now, most newcomers are from Asia. As a result, the number of visible minorities in Canada is growing. Besides, Canadians listed over 250 ethnic groups in answering the 2016 Census question on ethnic ancestry, reflecting a varied, rich cultural mosaic as the nation started the new millennium.
A massive mix of Canadian and Foreign “grey” market ethnic social media channels is underutilized by mainstream agencies. In addition, today’s urban immigrants are young, tech-savvy, and more proactive than the previous generations. A significant social shift in spending patterns is impacting real estate, financial services, automobiles, telecom, and airlines.
Increase your branding and grow your business by reaching this undermarket segment of the community. MUKTA Advertising: Toronto’s top multicultural marketing agency for advertising, social media, content, events, media, and PR.
Additional Information.
Children of Asian immigrant parents are more likely to attain postsecondary credentials than those of third-generation or higher immigrants. Second-generation Asian Canadians have very high levels of education. For more info: StatCan.
